- How the logo will look on products?
- How it will appear on advertising and marketing materials.
- How it will tie your other branding or marketing collateral together.
- The thoughts and emotions someone feels when they see your logo. (This is weird to think about, but certain colours, shapes, styles and words all trigger emotional responses which will translate into an emotional response to your business.)
Choosing the right logo for your business
When you’re looking to build a strong business or organisation, a solid logo design is a MUST. A well-designed logo can create loyal followers through simplicity and memorability. Be aware that a logo is the visual representation of a company or brand’s values, beliefs and functions. When designing one, you need to make sure it will represent the business the right way. There are many considerations to keep in mind such as: